You wouldn’t think furniture and lifestyle brand IKEA that has brought inexpensive Swedish design to the global masses would need to invent creative ways to promote itself (as anyone who has been to the Sydney store on a weekend would know!). But it is.
Right now four of Paris’ busiest metro stations are being turned into pseudo living rooms by IKEA. The event, running from March 10 to 24, is designed to ‘invade the daily life of people’ by ‘recreating a living room atmosphere’ as they wait for their train.
What better way, so IKEA thinks, to let people sample their products, sit in their sofas, turn on their lamps when they have nothing better to do but wait?
Personally I’d love a comfy sofa to sit on with a backdrop of books as I pondered the arrival of the next train. Although I can imagine many trains being missed and many sofas being turned into beds by the homeless.
But will it sell more furniture?
Information and images courtesy Trend Hunter.
![Paris metro gets an IKEA makeover [2]](/media/210811/paris metro gets an ikea makeover [2].jpg "Paris metro gets an IKEA makeover [2]")
