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PR - a persuasive industry?

By Trevor Morris and Simon Goldsworthy

Published by: Palgrave

More about the book...

Morris and Goldsworthy, who between them have extensive experience of PR, shine a useful light on an industry which is ubiquitous but difficult to define, blurring into media, marketing and politics. They argue that it is much less powerful than its critics and supporters believe, better at strengthening existing views than creating new attitudes. The industry has long been on a growth curve, and has become indispensible as the information marketplace has exploded (and fragmented) in the Net Age - a pattern that shows no sign of change.

- Derek Parker

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