'Innovate or die' is the catchcry for business in the
21st century.
As globalisation and technological change accelerate,
competition in the business world has risen to new heights. Results
have to be proven over and over again and financial markets demand
better figures year-on-year. Growth in business, and therefore
survival, depends on innovation.
Rethinking Innovation is a new publication from Fast
Thinking.
Rethinking Innovation sheds light on which aspects of
innovation matter most and demonstrates the crucial roles of
collaboration, partnering and technology integration in business
success.
The content is drawn from IBM's latest Global CEO Study and
delivers a richer view of how leaders are driving innovation to
capitalise business growth.
IBM surveyed 765 CEOs, business executives and public sector
leaders from 20 industries and 11 geographic regions, covering
mature and developing markets, such as China, India, Eastern Europe
and Latin America.
The survey results show two-thirds of those leaders intend to
expand their innovation horizon through fundamental changes to
their organisation within the next two years. Their deepest
insights into how innovation can be used to drive business growth
will compel you to re-evaluate your own ideas about where
innovation can take your company.
Rethinking Innovation gives readers valuable
intelligence on how innovation works from the top business leaders
in the world, helping you to strengthen and grow your business.
