Olivier Rozay, Regional Director, Asia Pacific, Palm Inc
The smartphone industry is one of the
most dynamic in terms of market growth and different vendors in the
field.
Covering both the consumer electronics
and information technology industries, the most influential
innovations for smartphones include GPS, high resolution touch
screens and WiFi and are strongly complemented by network
improvements such as increased data speed on the broadband mobile
network and increased computer power and memory.
These innovations have allowed users
access to a range of advanced applications beyond just email.
Customers now have features such as
Facebook, photo-sharing and business applications available to them
regardless of their location.
With experience in the industry
spanning a decade, Palm utilises these innovations to provide
customers with the best smartphone options available.
Consumer based smartphone options are
becoming increasingly attractive to first time users bringing many
new users into the market. Entry level smartphones boast excellent
price points and usability, such as touch screens, QWERTY keyboards
and simple one button access to applications.
These features have effectively
capitalised on the innovation available in the smartphone industry
to attract a previously untapped market of users.
Smartphones aimed at the traditional
high-end business market are also taking advantage of the
innovation available as they now offer all the power of a laptop,
making devices a portable and convenient mobile extension of your
business.
Business smartphones now capitalise on
the increased storage and data speeds available to feature email,
Wi-Fi and GPS capabilities to meet the needs of businesses and end
users alike.
Palm strives for innovation in all
aspects of our business, and as such we now offer online tutorials
and the help guides are stored in the device itself saving on
materials and increasing convenience for end users.
The smartphone industry is definitely
one to watch, with constant evolution and innovation, people are
now able to and should expect more from their devices.
